Mass Merchandise


Your mass merchandise store needs to attract and retain millennial consumers with a wide assortment of products and a convenient shopping experience.

The GoVirtual Retail practice provides mass merchandisers with visibility into basket data. We align the store format, services, and product portfolio with the corporate shop concept. Our merchandising experts combine behavioral targeting with forecasting tools and execution programs to meet the expectations of your customers.


  • Customer Engagement
    1. Customer acquisition
    2. Digital merchandising
    3. Loyalty management
    4. Customer analysis
  • Store Operations
    1. Merchandise planning and analysis
    2. Assortment and space planning
    3. Pricing and revenue management
    4. Category management
  • Supply Chain Management
    1. Order fulfillment
    2. Supply chain synchronization
    3. Inventory management
    4. Supply chain analytics