Apparel and Footwear


In the branded apparel and footwear landscape, retailers need visibility into the fiber-to-fashion lifecycle to plan assortments at each store. You need to transcend commoditization by differentiating apparel and footwear brands based on perceived value and corresponding price points. Your product design and development as well as merchandising processes should be designed for short product lifecycles. Finally, your shop window and floor plan needs to be calibrated based on demand for premium brands and private labels.

The GoVirtual Retail practice helps apparel and footwear retailers align their supply chain with consumer trends. Our product management solutions ensure consistent quality and pricing across stores and direct channels. They also increase the design-hit ratio, encourage impulse buying, and facilitate markdown management.

GoVirtual provides omni-channel commerce solutions for six of top 10 global apparel and footwear companies. We optimize the distribution network and incorporate the voice of customers from concept to finished product. Our supply chain solutions mitigate risks and ensure compliance with social, environmental and technical guidelines.


  • Product Lifecycle Management
    1. Application implementation and support
    2. Product data management
    3. Quality control and Complaince audit
  • Omni-Channel Commerce
    1. Demand planning and marketing mix modelling
    2. Assortment Management
    3. Merchandising and pricing
    4. Point-of-sale solutions
  • Supply Chain Systems
    1. Logistics and distribution
    2. Supplier relationship management
    3. Warehouse management
    4. Supply chain analytics
  • Corporate
    1. ERP Integration
    2. Digital process optimization
    3. Enterprise mobility
    4. Customer experience management